The emergence of branded residences in Dubai has significantly reshaped the city’s real estate market, offering a unique fusion of high-end living spaces with the prestige of renowned brands such as Bugatti, Mercedes-Benz, Armani, and Bulgari. These properties are not just homes but embodiments of a luxury lifestyle, where the property is intricately linked with a brand that signifies exclusivity, top-notch services, and a promise of quality. The rise of branded residences in Dubai is a positive development for the city’s real estate market, offering a unique combination of luxury, exclusivity, and international appeal. As a result, they cater to a niche yet growing market of discerning buyers, and the trend is likely to continue in the years to come.
What Are Branded Residences In Dubai
Branded residences in Dubai are a unique blend of high-end living spaces and the prestige of renowned brands, offering a luxurious and exclusive lifestyle to residents. These properties are born out of a collaboration between developers and well-established brands, which includes both the design and management of the properties. Key features of branded residences in Dubai include:
- Luxury Living: Branded residences offer a higher and more luxurious standard of services and amenities compared to non-branded residences.
- Prime Locations: These properties are often located in prime areas of the city, providing easy access to world-class amenities and services.
- International Brands: Dubai is home to a wide range of luxury brands, including Four Seasons, Aman, Ritz-Carlton, Mandarin Oriental, One&Only Resorts, Six Senses, Versace, Porsche, and Armani.
- Hotel-Branded Residences: Many branded residences are co-located with hotels, offering residents access to hotel services and facilities.
- Growing Demand: The popularity of branded residences in Dubai is increasing, with more than 71 branded residences across the city.
- Future Developments: Savills reports that 100 branded residences will be launched across the Middle East region in 2021, and 11 new non-hotelier brands will enter the market.
Branded residences in Dubai cater to a niche yet growing market of discerning buyers, offering a unique combination of luxury, exclusivity, and international appeal. As the city continues to grow and attract more wealthy individuals and families, the demand for these properties is expected to increase2.
What Are the Features of Branded Residences?
Branded residences are luxury residential properties tied to a brand, often associated with exclusive hoteliers or luxury brands1. Here are some of their key features:
- Luxury Living: Branded residences provide buyers the opportunity to purchase their own exquisitely designed permanent quarters, often within a city’s most exclusive postcode.
- Integrated Services: The real appeal of branded residences comes with the level of integrated service that these exclusive properties offer. This includes a valet, security, a dedicated concierge service, and a host of incredible amenities.
- On-Site Facilities: Those set within or adjacent to their five-star hotel counterpart often come with access to the hotel’s onsite facilities or even supply exclusive resident-only amenities.
- Premium Lifestyle: Branded residences promise a premium lifestyle, assuring owners or residents of a high-level of service and exceptional amenities that go above and beyond traditional premium offerings.
- Profitable Asset: Those looking at it as an investment can leverage the property as a potentially profitable asset, for either rental or sale.
- Brand Expansion: For luxury brands, the rise of branded residences gives them the opportunity to earn income from licensing fees, while strengthening their brand through expansion in a highly profitable industry such as real estate.
- Variety: Branded residences come in many different shapes and sizes, each offering something slightly different to its prospective owners.
TOP BRANDED Luxury Property IN DUBAI
Dubai is known for its luxury and these top branded properties are some of the best examples. They offer more than just beautiful homes; they’re about a lifestyle full of amazing facilities, stunning designs, and top-notch services. Each place on this list shows off Dubai’s love for fancy and exclusive living, with famous brands and top developers involved. Let’s take a look at these special properties where style, comfort, and luxury come together in Dubai’s most sought-after homes.
BULGARI LIGHTHOUSE
Owners of homes at Bulgari (BVLGARI) Lighthouse will be treated to stunning vistas, courtesy of audacious architecture that optimises natural light whilst guaranteeing absolute privacy. At this unparalleled residential haven, Italian sophistication seamlessly blends with the natural environment, a concept masterfully realised by the design of Antonio Citterio Patricia Viel.
Collaboration | Property Types | Location | Status |
BVLGARI x Meraas | 4 and 5-bed Penthouses, 3-storey Sky Villa | Jumeirah Bay Island | Off-plan |
OMNIYAT ORLA DORCHESTER COLLECTION
Orla by Dorchester Collection, a standout amongst Dubai’s top 10 branded residences and located on Palm Jumeirah, is a project managed by the esteemed Omniyat Group. This development features lavish apartments and penthouses, each thoughtfully designed for spaciousness and comfort. Residents can enjoy uninterrupted views of the Arabian Gulf, thanks to expansive floor-to-ceiling windows that bring the essence of nature inside.
Collaboration | Property Types | Location | Status |
The Dorchester Collection x Omniyat | 2, 3 and 4-bed Simplex and Duplex Apartments | Palm Jumeirah | Off-plan (Handovers expected in Q4 2026) |
AVA AT PALM JUMEIRAH, DORCHESTER COLLECTION
Ava at Palm Jumeirah, a prestigious addition to the Dorchester Collection, is a pinnacle of ultra-luxury, hosting a mere 17 residences. This exclusive collection includes a Sky Palace, a duplex, and several individual full-floor apartments. Nestled in one of Dubai’s most sought-after waterfront locales, Ava is a marvel with its design surrounded by the sea. Residents are set to experience mesmerising views of the skyline. The residences are a paragon of luxury, with floor-to-ceiling windows and expansive terraces featuring private pools, encapsulating the essence of opulence.
Collaboration | Property Types | Location | Status |
The Dorchester Collection x Omniyat | 3, 4 and 5-bed Units | Palm Jumeirah | Off-plan (Handovers expected in Q4 2026) |
KEMPINSKI RESIDENCES THE CREEK DUBAI
Located by the Creekside, Kempinski Residences The Creek Dubai stands as a premier residential offering, boasting exceptional hotel-style management by Swiss Property. These striking residences, ranked among Dubai’s top 10 branded residences, harmoniously merge outstanding architecture with the unspoiled beauty of nature.
Collaboration | Property Types | Location | Status |
Swiss Property Development x Kempinski | 1 to 3-bedroom Ultra-Luxury Apartments | Al Jaddaf | Off-plan (Handovers expected in Q3 2025) |
SIX SENSES RESIDENCES
The Six Senses Residences, an exclusive residential enclave on Palm Jumeirah, are a product of the collaboration between Select Group and the esteemed Six Senses brand – a globally recognized leader in hotels and spas. This development is synonymous with exceptional quality.
Collaboration | Property Types | Location | Status |
Select Group x Six Senses | 114 2 to 4-bed Penthouses, 32 Sky Villas, and 9 Signature Beachfront Villas | Palm Jumeirah | Off-plan |
THE ST. REGIS RESIDENCES, FINANCIAL CENTER ROAD
Experience the epitome of luxury at St. Regis – The Residences, where the art of bespoke living is elevated to new levels. Situated in the vibrant heart of Downtown Dubai, The Residences offer easy access to Dubai Mall, alongside a multitude of retail and dining establishments. The development is distinguished by two gracefully designed towers, inspired by art-deco, and reaching heights of 262 and 171 metres.
Property Types | Location | Status |
1, 2 & 4-bedroom Apartments and 4 & 5-bedroom Penthouses | Downtown Dubai | Off-plan (Handovers expected in Q4 2025) |
PALAZZO VERSACE DUBAI
Immerse yourself in luxury at Palazzo Versace’s Residences, where each spacious suite is adorned with the exquisite Versace Home Collection furnishings. Select from a variety of elegant colour themes – beige, turquoise, salmon, or blue – to find your ideal ambiance.
Each residence, ranging from two to four bedrooms, is a testament to bespoke Versace artistry and design, featuring parquet flooring in bedrooms, and detailed stone mosaic tiling across living areas, kitchens, and bathrooms.
Property Types | Location | Status |
2 to 4-bed Simplex, Duplex Apartments and Penthouses | Jaddaf Waterfront – Al Jaddaf | Ready |
DAMAC BAY BY CAVALLI
This sumptuous waterfront apartment development is a collaboration between the iconic designer Roberto Cavalli and the leading UAE developer DAMAC Properties. DAMAC Bay, comprised of three imposing 42-storey towers, is set to grace the central area of Dubai Harbour. The apartments, featuring Cavalli-inspired interiors and a private beach, will offer a range of 1 to 3-bedroom units on levels 2 to 28, and opulent 3 to 5-bedroom homes on levels 29 to 40, all crafted with meticulous attention to detail.
Collaboration | Property Types | Location | Status |
DAMAC Properties x Cavalli | 1 to 5-bedroom Apartments and Duplexes | Dubai Creek Harbour | Off-plan (Handovers expected in Q3 2027) |
MR. C RESIDENCES
The prestigious Mr. C brand, renowned for its luxury hospitality and residential offerings, presents 27 ultra-luxurious condominiums and penthouses in Jumeirah 2. These residences epitomise modern European living infused with Arabian allure. The waterfront Mr C Residences are a testament to luxurious yacht-inspired design, seamlessly blended with refined Italian sophistication.
Property Types | Location | Status |
3 to 5-bed Flats, Three Penthouses, a Six-Bed Duplex Unit, and 3, 4-Bed Villas | Jumeirah 2 | Off-plan (Handovers expected in 2023) |
MAMA SHELTER RESIDENCES
Mama Residences are crafted to provide the essence of a home away from home. Here, you can relish the cosiness of a fully furnished and serviced studio, or 1 and 2-bedroom apartments, all while enjoying the comprehensive range of hotel services.
Collaboration | Property Types | Location | Status |
Mama Shelter x Accor group | Studios, 1 and 2-bed Serviced Apartments | Business Bay | Off-plan (Handovers expected in 2023) |
BURJ BINGHATTI JACOB & CO RESIDENCES
The Burj Binghatti Jacob & Co Residences are poised to claim the title of the world’s tallest residential structure. This architectural marvel draws its inspiration from the intricate horological movements found in Jacob & Co timepieces and the exquisite cut of gems, elements that are intricately woven into the building’s breathtaking design.
Options include a 2-bedroom apartment from The Sapphire Suite Collection, a 3-bedroom apartment from The Emerald Suite Collection, and for those seeking an extraordinary lifestyle, there are five penthouses available in the Fleurs De Jardin, Astronomia, and Billionaire styles.
Collaboration | Property Types | Location | Status |
Binghatti Developers x Jacob & Co | 2, 3 and 5-bed Units | Business Bay | Off-plan (Handovers expected in Q2 2026) |
BUGATTI RESIDENCES
Binghatti’s Bugatti Residences is a magnificent addition to the dynamic Business Bay area, offering a grand total of 182 residences. This includes a range of 2 to 4-bedroom mansions and 11 exclusive sky mansion penthouses, providing a wealth of living choices.
Prospective buyers have options like the 2-bedroom Riviera Mansion Collection, the 3-bedroom St. Tropez mansions, and the 4-bedroom Monaco mansions. For those desiring the height of luxury, the Sky Mansion Penthouse Collection represents the ultimate in opulent living.
Collaboration | Property Types | Location | Status |
Binghatti Developers x Bugatti | 2 to 4-bed Penthouses and Mansions | Business Bay | Off-plan (Handovers expected in Q4 2025) |
In conclusion, branded luxury properties in Dubai represent a new era of luxury living, where residents can experience the epitome of sophistication and refinement. These properties offer a unique fusion of high-end living spaces with the prestige of renowned global brands, providing a luxurious and exclusive lifestyle to residents. Branded residences offer a higher and more luxurious standard of services and amenities compared to non-branded residences, and they are often located in prime areas of the city. The rise of branded residences in Dubai is a positive development for the city’s real estate market, offering a unique combination of luxury, exclusivity, and international appeal. As the city continues to grow and attract more wealthy individuals and families, the demand for these properties is expected to increase.
FAQs
The extent to which you can customize or renovate your luxury branded property depends on the brand guidelines. Some brands may have strict guidelines that limit the changes you can make to the property, while others may allow more flexibility. It is essential to review the brand guidelines before making any changes to the property to ensure that you comply with the rules.
The rules regarding subletting or short-term rental in luxury branded properties vary depending on the property and the brand. Some properties may prohibit subletting or short-term rental, while others may allow it under certain conditions. It is essential to review the property’s rules and regulations before considering subletting or short-term rental.
The financial stability and commitment of the parent brand to the luxury branded property are crucial factors to consider when investing in branded real estate. It is essential to research the brand’s financial stability and track record to ensure that they are committed to the property’s long-term success.
The appreciation rates and projections for a specific branded development depend on various factors, including the location, brand, and market conditions. It is essential to research the market and consult with real estate experts to get an accurate projection of the property’s appreciation rates.
Luxury branded properties offer a wide range of amenities, including 24-hour security, concierge services, housekeeping, laundry services, access to hotel amenities such as swimming pools, gyms, spas, and sports facilities. The importance of amenities to buyers varies, but they are a crucial factor in the luxury real estate market. Buyers expect a higher and more luxurious standard of services and amenities in branded properties compared to non-branded properties.
